aj34正品和莆田鞋 商务英语：纽巴伦运动鞋是如何制造的？
How New Balance Sneakers Are Made
https://www.zhihu.com/video/1180547615195881472Narrator: What do tennis star Coco Gauff, NBA MVP Kawhi Leonard, and Liverpool soccer great Sadio Mané have in common? They all wear New Balances on the court and on the field.
You don’t have to be a sneakerhead to know that New Balances weren’t always considered the “cool shoe.” But somehow, despite steep competition, New Balance has entered the conversation.
Reportedly, from 2010 to 2018, sales jumped by more than 100%, at a time when athleisure was making the biggest dent in the shoe market.
So, why are athletes across the sports spectrum flocking to New Balance now?
The answer lies in the shoes’ soles and the attention to detail in their manufacturing. I traveled to New Balance’s Lawrence, Massachusetts, facility to learn what goes into the process.
Manny Gomes, the mechanic supervisor at the facility, showed me the precision that goes into making the sneakers here. Making a New Balance sneaker takes 50 to 60 steps, and work is divided into four stations: the prep station, initial stitching, hand-stitching, and the assembly station. It’s at the fourth station where the soles get attached to the rest of the shoe, and it’s something New Balance has been working on since the beginning.
The company started in 1906 by selling arch supports, which became so popular among athletes that they asked for sneakers tailored to their feet. But the company wouldn’t release its first pair of sneakers until years later. When it did start selling sneakers, New Balance mostly chose not to rely on celebrity endorsements, as the brand wanted its sneaker to speak for itself. It went so far as to make its mantra “Endorsed by No One,” all the while improving the sole and the shoe’s overall comfort.
But before the sole is ever added, the work begins at the first station. This is where fabrics are cut into different parts of the shoe. So, how exactly does the machine for the cutting work?
Manny Gomes: This is the vamp die; it’s gonna cut off the vamp of the shoe. What the cutter’s gonna do is they’re going to place it on this webbed material. They’re going to cut it. They’re gonna flip it around so they can just try to get their spacing as tight as possible and work their way down.
Narrator: This station is where small but mighty details of the shoe come together, such as sticking on sizing and model labels.
Next is the initial-stitching station. During this step, workers use a technique called flat stitching, which is crucial to making the shoes long-lasting. Individual stitches are made without crossing or looping the thread. They use this stitching technique because flat stitching doesn’t leave any raw edges but creates a durable double row of stitching. This is important because this is the body of the shoe, where most of the wear and tear happens. Here, the employee takes the cut-out pieces of fabric and places them onto large yellow pallets. They line up the pieces and close the yellow pallet’s lid to begin the stitching. Once stitching is complete on a part of the shoe, an employee will send that part down the assembly line. The famous N gets stitched onto the shoe during this step.
Now, it’s time for the hand-stitching part of the process. The upper portion of the shoe is almost done at this point. But why hand-stitch in this phase? Turns out, the stitching in this station is more intricate and requires the guidance of a human hand.
Manny Gomes: Stitching is very complicated. Sometimes we’ll have a skipped stitch, and what happens is the operator will stop, give it to the team leader, [the] team leader will give it to the repair person, they’ll fix that skipped stitch, put it back in process, and continue.
Narrator: The final step is assembling and finishing the sneakers. First, the upper is pulled onto a shoe last, which performs the job of a foot in a shoe, and that gives it its final shape. The upper and the sole are then heated in a little tunnel. From there, they go into a press machine, which permanently bonds the two parts together.
Speaking of the sole, it’s something of an engineering marvel. Traditional soles can be narrow and unsupportive, leading to all kinds of foot problems, like plantar fasciitis. And if they can’t hold up to the rigors of a sport, it can be a nightmare for a sneaker brand. New Balance widens the toe box. That extra room helps the foot be more stable. Plus, New Balance gives its sneakers a thick midsole, making them more comfortable and shock-absorbent.
But it’s not one-size-fits-all when it comes to the soles. The numbers in each New Balance sneaker name indicate what type of activity the shoe is for and the type of support it offers. For example, if the name has a 40 in it, like the New Balance 940 or 1540 shoes, it’s designed to offer control, stability, and cushioning perfect for running. Different numbers mean a different sole.
To finish the process, the New Balance sneaker gets a final inspection, and if all is well, it’s packed up in its box, soon making its way to a store.
Other shoe brands may still have the upper hand in terms of sales and cultural cachet, but there’s no doubt that more athletes and customers are taking notice of New Balance.
温馨提示：在网上随便找的潮鞋微商很可能是骗子而且不是一手厂家货源，比如微信支付不发货，货不对版不支持退换等常有发生，现在寻找一家可靠福建潮鞋厂家货源是一件非常困难的事情，为了解决这个问题我们建立一个叫”安福厂家“的平台，专门收录一些可靠真实的厂家联系方式厂家微信号免费分享给大家参考，这些厂家是经过我们站审核和缴纳一定广告费用，而且有买家购买过我们才推荐分享出来，还有每周会给每一位商家做评价，如果发现不诚信问题我们会第一时间公布给大家并且马上下架该商家的信息。安福厂家已经运营几年从没有发生过商家骗子事件，大部分商家已经和货源通合作几年之久，所以从安福厂家推荐的商家是可靠的。
如果您需要找质量好且价格低的福建潮鞋厂家货源建议您加本站客服微信号：anfuchangjia （长按复制） 她会给你推荐可靠并且有实力的厂家微信号。（加微信后请说要什么产品）
目前我们收集有100多家可靠厂家微信号，覆盖各种奢侈品如:大牌包包、大牌奢侈品鞋子、大牌奢侈男女服装|潮牌|潮服、大牌手表、福建潮鞋|运动鞋|休闲鞋|篮球鞋|跑步鞋、奢侈品饰品等等！均是厂家直销哦！
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如果您需要找质量好且价格低的潮鞋厂家货源建议您加本站客服微信号：anfuchangjia（长按复制） 她会给你推荐可靠并且有实力的厂家微信号。（加微信后请说要什么产品）
下面顺便给大家科普一下潮鞋基本知识。
潮鞋档次叫法较多，一般分为通货、真标、公司级、纯原这几个档次。通货是市场上最为低廉的代表；真标鞋相对来说做工会好一些，不过也属于低廉代表；公司级的潮鞋做工质感都会更好；纯原在众多潮鞋等级中会更为讲究。
1、通货。以潮鞋的档次来看，首先就是通货，这个是我们现在市场上最为低廉的代表，也是比较差的版本，一般都是小作坊生产，相对来说价格较便宜。根据现在通货鞋的流通来看，基本都是往东南亚非洲等地方，大家在实际选购的时候都要了解清楚，看好做工情况。
2、真标。真标鞋相对来说做工会好一些，不过也属于低廉代表，不过比通货鞋的质感会更好一些。真标鞋在制作上材料会比较节省，而且做工质感上也会比较粗糙，脚感也不会特别舒服，所以一般大家在选购的时候都要看清楚，尽量能够避免太蛇皮走线的鞋子。
3、公司级。公司级的潮鞋做工质感都会更好，与前两个档次的鞋子相比，无论是在用材上还是在做工上都会更为讲究一些，相对会靠近一点正品。不过从这个档次的鞋子加工设计来看，精密度上会相对差一些，打磨抛光度上会差一些，通常都是在淘宝微商中流通，建议在实际选购的时候也都应该要多多考虑到位，挑选到自己喜欢的鞋子。
4、纯原。在众多潮鞋等级中，这个档次的鞋子其实会更为讲究，是采用了原鞋开模定制的方式，基本上是做到了一模一样的程度，无论是在用料还是在做工上都能够按照原版的方式进行，有时候难免在区分上都看不出来。这个档次的潮鞋是属于较为顶级的版本，在实际挑选的时候时候都要多多考虑清楚，根据自己的实际需求来选择。
